Textile industry in 2010, after the warm spring winter
Article by jekky
In 2008, the world’s financial and economic situation of surging. With the U.S. sub-prime crisis intensified, and gradually escalated into a financial crisis sweeping the globe, serious impact on the real economy, the United States, the euro zone and Japanese economies have all been in recession, emerging economies, growth has slowed sharply, the world economy For many years the most serious challenge facing. By the financial crisis, the RMB appreciation, rising labor costs, raw material prices combined effect of other factors, the textile industry has also forced into the “small profit” era, export-oriented enterprises facing unprecedented pressure.In the August 6, 2009 at the national textile industry cluster workshop, vice president of China Textile Industry Association, China Home Textile Association Yang Donghui mentioned in the report: in 2009 from January to June, exports of textile industry, 91.56 100 million U.S. dollars, down 11.76%; increase over the same period fell by nearly 30 percentage points. Figures show that, since 2008 the global financial crisis on the market impact and exports in 2009 further depressed international market demand. In such a situation, a large number of textile enterprises, especially the heavy dependence on export orders of textile enterprises are facing severe challenges, have begun to explore a new way out. The domestic market is also not easy. China General Chamber of Commerce Deputy Secretary-General Wang Yao said, to the main product category home textiles – bedding, for example, China’s January-April of 2009, the accumulated growth rate of bedding consumption is only 0.02%, growth is slowing down, particularly in In early 2009 during the Spring Festival, bedding sales have fallen sharply, the first negative growth……Good policy to activate the largest marketIn response to the financial crisis, the Chinese government first attack, in November 2008 issued a ten measures as well as 4 trillion yuan for two years of the program to stimulate the economy and gradually pull the scale of China’s biggest-ever investment in building the regiment. 4 trillion yuan for the program to stimulate the economy greatly stimulated the textile industry. Phenomena indicate that domestic demand had risen steadily, growth in domestic sales continued to contribute to recovery. Textile industry in the coldest winter has left us. After winter, warm spring comes.1-5 months in 2009 retail sales of China’s domestic textile and apparel increased by 14.55% in March year on year growth, after picking up too. May-pin, textiles, domestic retail sales growth rose to 13.56%. From the beginning of March retail sales growth shows the domestic market gradually picked up gradually warmer. Domestic-based textile enterprise market in addition to several bruises effect late last year, this year the situation remains more optimistic. As of May, textile industry, the proportion of domestic output has been accounted for 82.15%. According to Customs statistics, in 2009 joined the company from January to November the brand textile product exports 18.85 billion U.S. dollars, an increase of -8.67%; imports 946 million U.S. dollars, an increase of -9.84%. Although an increase occurred negative, but the data is clear, all enterprises and textile exports since August, after showing signs of warming. Among them, the United States, the European Union respectively, compared with January-August exports fell by 4 percentage points and 3 percentage points.In 2009 in a variety of positive factors, boost, China’s textile enterprises is extremely eye-catching performance, a number of textile industrial cluster sales rose by 15%. In 2009, was known as the textile industry market, the Carolina textile, Fu Anna textile, Meng Jie Meng Yuan textile brand listing to raise funds to expand the market. In 2009, Home Textiles Show in Frankfurt, the participating representatives of the Chinese textile enterprises up to hundred. Domestic and international textile industry, good performance, to allow the trade to the textile market as a whole in 2010 were generally good.????Hardware Requirements Public Brand ActivationA survey shows that Japan and the U.S. domestic textile production and consumption of domestic textile industry’s total up to 1 / 3, while the ratio in China about 23%, which directly reflects the Chinese textile market potential for development. Another survey showed that home-improvement spending in China up to 3,000 billion, this figure is still increasing share of 30% per year, of which 25% of the home-improvement spending is used for home textile consumption. The words “marriage boom”, “baby boomers” and other social hot spot phenomenon in post-crisis focus appear, wedding textiles, home textiles space for infants and young have yet to be heavy volume.At the same time, the Chinese government 4 trillion yuan economic stimulus plan to attract overseas buyers in the Chinese market’s attention. The plan in most of the funds will be used to protect the nature of the comfortable housing project will generate market demand for China’s textile traction effect, especially in rural areas such as emerging market demand will increase significantly. At present, accounting for 70% of the total population of the rural population for the consumption of home textiles account for only 20% of the total consumption of the rural population for the increasing market demand will push China’s home textile market, long-term development.In addition, the prosperity of the tourism industry will also be promoting the textile industry. Rapid growth in the number of national hotel will be directly contributing to sales growth in textile products.The bell has been sounded in 2010, the major textile brands have already begun to recruit talents, research and development trend of products, plan marketing strategies, will surely be an expansion in 2010, the decisive year.
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