Article by Kurt F. Hammond
descente Japan – Society – Government
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Descente JapanNo matter inside Marathon Challenge, upon Tennis Court, or even Golf Link, you can even see the trace associated with Descente. Descente plays an important role within providing professional sports athletes technical sportswear, and also discretion sportswear for everyone. Descente – a brandname for a variety sports activities categories which bring joy to everyone and everywhere.
Beginning with 1935, Mr Takeo Ishimoto had been started out devoting his endless ambition in activity. With his efforts, “Ishimoto Shop” was established. In the early phase, Mr Ishimoto achieved a great success due to a non-shrinkage baseball uniform developed by him. In 1959, Descente built up its own Brand name – “Descente”. Along with the period development, Descente acquired numerous famous brands’ licenses. It started to be very popular among sportsmen and public. Besides, Descente is very enthusiastic within sponsoring many different kinds of competitions, e.g. 2003 World Swimming Championship in Barcelona. That’s why Descente’s popularity keeps raising from time to time. Descente is actually anywhere around you, it helps enhancing your lifestyle.
History1935 Feb “Ishimoto Shoten”, a menswear retail shop, the forerunner associated with today’s Descente, was established by the Chairman Mr. Takeo Ishimoto.1959 Sept To make the company name the same as the brand title, the company was relabeled Descente Ltd.1964 Oct In reaction to a boom in golf, Descente developed a partnership together with Itochu Corporation and Toyobo Company and became the distinctive licensee of Munsingwear golf use in Japan.1965 Feb Descente Corp. Ltd. was formally proven and mainly performing the business of Munsingwear.The early 70′s Apr Descente acquired a permit agreement (terminated in 1998) from a Western German Sportswear Maker, “Adidas” for that production and selling of Adidas competitive sportswear. (over in 1998)1976 Sept Acquired the particular license agreement associated with production and sale of Arena swimsuits.1977 Mar Descente was listed on the Second Section of the Osaka Stock Exchange.1980 Mar Company has been listed on the First Portion of the Tokyo Stock Exchange.1980 Nov Started generating le coq sportif brand.1990 Dec Acquired Arena and le coq sportif permit for South-East Asia.2000 Jun Company was certified beneath ISO 14001.2003 Jan Shanghai Descente Trading Ltd. was established.2003 Mar Acquired the actual license of Cutter machine & Buck and Lavin Activity.2003 Nov Hong Kong Descente Trading Ltd. Had been established.Descente BusinessA single. Sports WearBrands: Descente, Umbro, Arena, le coq sportif, A-Seven, Babolat2. Golf CollectionBrand names: Munsingwear, le coq sportif Golf Selection, Cutter & Buck, Lanvin, Milla Schon, dunhill Back links, nuni3. Lifestyle Brand nameBrands: Courreges Sport, Marmot, Entire Earth, Penguin, Huitieme, Shiseist, FreddyHong Kong Descente Trading Limited
Brands: Munsingwear Cutter & Dollar le coq sportif Golf Assortment dunhill Links
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Kurt F. Hammond
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